Raw Earth

Raw Earth co is a trusted one stop shop for clean, Australian made, cruelty free product.
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Our Story

We have been proudly making skin care for 22 years and are involved at every touch point of each products journey. This means we create powerful, potent formulations while unearthing the very best natural and organic ingredients green chemistry has to offer.

You shouldn’t have to choose between natural and performance skin care.

We set our own standard of beauty and we aren’t like other skin care brands as our products are made by us without compromise and fulfil three essential requirements, which are safety, purity and effectiveness. Our commitment is to use the healthiest natural, organic + cosmeceutical grade ingredients that are free from harmful chemicals and are not tested on animals.

Our story began back in 1996 with the creation of our unique brand, Skin Juice, a nutrient rich skin care range that feeds the skin like a healthy diet feeds the body.

Twenty-two years later, I’m proud to say that Skin Juice has grown to be stocked and loved in over 350 salons around Australia, with each plant powered product backed with the assurance it will meet your customer’s expectations. Our products have been tested and are constantly evolving over time with our perfectionist attitude. For example, some of our products are now at version 50.

While Skin Juice has been spreading its message of natural beauty, I was still frustrated with the misleading messages within the beauty industry, so I decided to create a one stop wellness shop for all your natural, Australian made and cruelty free skin care experiences that would have something for everyone to enjoy and feel connected to. 

I have decided it’s time to set our own standard of 
beauty and celebrate the fact that we aren’t like any other natural skin care company. 

I’m proud that we create the brands and manufacture them ourselves so we can guarantee no compromises are made within any of the production processes or the quality and purity of the ingredients used.

We now have multiple brands and we are already tending to new seed brands that are being nurtured for you to enjoy in the future.

Here at Raw Earth co my aim is to positively empower you with knowledge that you can take with you to make healthy skin care choices for the rest of your life. 

We have created strong values within
 Skin Juice and these values will flow from one brand to another, while still giving each brand the freedom to write their own story.

Good and Healthy

We are connected to each product during its journey 
to you so we can ensure no compromises are made when producing the products in our own lab. Each formula we create is made with raw goodness and we only use healthy, real, natural and organic ingredients from the earth.

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Positive Empowerment

Our mission is to positively challenge mindsets about 
the tricks behind marketing, exposing lies while empowering you with knowledge that you can take with you to make healthy skin care choices for the rest of your life.

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Media Enquiries

Are you interested in connecting with with us about one or more of our brands? Please use the button below to contact us. We'd love to hear from you.
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